Forbes has called it “one of the marketing industry’s most significant transformations of the modern era” and “a fundamental component of marketing strategies everywhere.” Seventy-one percent of B2B marketers interviewed in a recent survey said influencer marketing became critically important during the pandemic, and 74% said they used it to make major adjustments to their go-to-market strategy. ![]() ![]() By the end of 2022, influencer marketing will generate $11.7 billion in revenue.
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